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Marketing insights that don't waste your time
Practical guides on AI, automation, and getting more out of your marketing workflow.
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AEO Audit: The 6-Step Checklist to See Exactly How Your Brand Appears in AI Search
Do you know what ChatGPT says about your brand right now? Not what you want it to say — what it actually says, which prompts trigger your brand, and whether the information it has is accurate. Most marketing teams haven't done this audit. The ones who have usually find at least one thing they wish they'd found earlier. An AEO audit doesn't take a full quarter. It takes a focused afternoon, the right framework, and honest reporting back to your team about where your AI visibility stands.
Martin J.SEOJul 23, 2026AI Visibility Optimization (AVO): The Complete Playbook (+ How Allable Automates It)
Your brand shows up in Google. You can prove it with Search Console data, positions logged, impressions climbing. But when someone opens ChatGPT right now and asks which tools they should use in your category — do you actually know what it says? If you haven't tested it this week, you probably don't. AI Visibility Optimization is the practice of making sure your brand appears, gets cited accurately, and is recommended positively when AI systems generate responses about your product category. It isn't SEO with a different name. The teams treating it that way are spending budget on the wrong signals — and finding out when a competitor's name starts showing up in their customers' research.
Martin J.SEOJul 23, 2026Who Is JSON?
His full name is JavaScript Object Notation. He goes by Jason. Born in 2001, he's been silently running half your digital life ever since — inside your apps, your logins, your weather forecasts, and approximately every API on the internet. Nobody ever introduced you. That ends now.
Team AllAbleSEOJul 22, 2026AI Use Cases in Marketing in 2026: 12 That Actually Work (With Real Examples)
You use AI tools. You probably have three or four of them open right now. But here's the uncomfortable part: most marketing teams are using AI for the easy stuff — drafting subject lines, resizing images, summarizing meeting notes — while leaving the high-value use cases untouched. Your competitors who figured out keyword research automation, predictive campaign optimization, and competitive intelligence six months ago are compounding that advantage every week. You're not behind because you lack the tools. You're behind because no one gave you a systematic map of what actually works. That map exists. And the results aren't what the vendor decks promised — they're more specific, more measurable, and in some cases, surprisingly modest.
Martin J.SEOJul 22, 2026
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GEO Metrics: The KPIs That Actually Measure Your AI Search Visibility in 2026
You have 47 metrics in your marketing dashboard. Zero of them tell you whether ChatGPT knows your brand exists. Your boss just asked why the agency competitor keeps getting cited in Perplexity when someone asks about your category. You opened your analytics dashboard. Nothing. You checked Search Console. Still nothing. That's because traditional marketing KPIs were never designed to measure whether an AI system recommends you. So how do you actually know if you're winning or losing the AI search channel? GEO metrics are the measurements that actually tell you — and they'll show you exactly where your content is working and where it's disappearing into a model's training data.
Martin J.SEOJul 22, 2026Search Experience Optimization: The Framework That Wins in Google AND AI Search
You've been ranking on page one for two years. Your content is solid, your backlinks are real, your technical SEO is clean. And your organic traffic is quietly dropping every single quarter. Most dashboards show your rankings are still there — but your audience has moved. Are you actually showing up where they're finding answers now — in AI Overviews, Perplexity, ChatGPT Search? Your analytics can't answer that for you. The real gap isn't your rankings. It's the growing distance between where you rank and where your next customer actually lands.
Martin J.SEOJul 21, 2026Should You Stop Informational Content? (Here's the Actual Framework)
Everyone's asking the wrong question. The question isn't whether to stop informational content — it's whether the informational content you're publishing is actually doing anything for your business. The teams I talk to are running content operations that generate traffic and deliver almost no pipeline. You already know which articles I mean: the ones ranking on page one, pulling 3,000 sessions a month, and converting nobody. And the uncomfortable part? Every piece of advice out there tells you to publish more. Is your informational content building topical authority and feeding your commercial pages — or is it just keeping your editorial calendar full?
Martin J.SEOJul 21, 2026Entity Optimization: The Missing Layer in Your AI Search Strategy
You've added schema markup. You've updated your About page. You've audited your backlinks, fixed your technical SEO, and maybe even created an llms.txt file after reading the last GEO guide. And yet when someone asks ChatGPT to recommend tools in your category, you still don't come up. Have you actually tested that? The teams that struggle here assume good content is enough, and then wonder why the AI mentions competitors who publish less. The problem isn't your content quality. It's that the AI genuinely doesn't know who you are. Not what you do. Who you are — as a named, defined, attributable entity that AI models can confidently reference without hedging. But the brands that show up by name in AI answers have built that identity — whether they called it "entity optimization" or not.
Martin J.SEOJul 21, 2026
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!