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Practical guides on AI, automation, and getting more out of your marketing workflow.
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SEO vs GEO: What's the Difference and Why Both Matter in 2026
You've been optimizing for Google since before most of your marketing team graduated college. The playbook worked — backlinks, keywords, SERP rankings. But there's a search engine your analytics dashboard probably isn't tracking, and it's already answering questions your potential customers are asking. Are you treating your keyword strategy as if traditional search is still the only game in town? Because right now, 47% of Google searches trigger an AI Overview — a generated answer that may or may not include your content. The difference between showing up in that answer and getting skipped isn't just about rankings anymore. And if you've never heard of Generative Engine Optimization, you're about to find out how different it is from everything you've been doing.
Martin J.SEOJul 20, 2026How to Rank in Perplexity: The Citation Signals That Actually Matter
Your best article is on Google's first page. But when someone asks Perplexity the exact question it was written to answer, a smaller site gets cited instead — and your content is nowhere. That's not bad luck. The ranking signals Perplexity uses to select citations are different from what Google rewards, and most well-optimized content fails Perplexity's filters without anyone noticing. Are you actually optimizing for Perplexity, or just hoping Google authority carries over? Because those aren't the same strategy. And the gap between them is quietly opening.
Martin J.SEOJul 20, 2026LLM Optimization for Marketers: 7 Techniques to Get Your Brand Cited by AI
You've spent years making sure your content ranks on Google. You've mastered keyword research, built backlinks, optimized your meta titles — and it shows in your traffic reports. But here's what your analytics dashboard isn't telling you: when someone asks ChatGPT to recommend the best tool in your category, your brand might not come up at all. Not because your content is weak. Because it was never designed to be cited by a language model. Do you actually know what AI says about your brand when no one from your team is in the room? The shift from "ranking first" to "being cited" is already happening — and your competitors who figured this out six months ago are already showing up in answers where your brand is absent.
Martin J.SEOJul 20, 2026On-Page GEO: How to Optimize Pages So AI Search Engines Actually Cite You
On-page SEO and on-page GEO start with the same goal — make your content more likely to appear when someone searches. The overlap stops there. SEO optimizes for crawlers that rank by authority and relevance. GEO optimizes for LLMs that generate answers by aggregating and citing sources. The signals that move your Google ranking and the signals that determine whether ChatGPT cites your page in an answer are not the same list. If you've applied on-page SEO correctly and your AI visibility is still flat, you're missing the second list. So here's the direct question: do you actually know which specific on-page elements are driving AI citations right now — or are you guessing based on SEO principles that don't transfer?
Martin J.CompareJul 19, 2026
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Automated Marketing Workflow: How to Eliminate 10+ Hours of Repetitive Work Weekly
You opened 12 browser tabs this morning before 9am. Three of them are dashboards you copy-paste into a report that goes out every Monday. One of them is a campaign you manually pause every Friday afternoon. Another is an email sequence you built six months ago and haven't touched since — but you're not sure if it's still sending correctly, and checking it just got pushed to next week again. This is what a marketing workflow looks like when it runs on intention rather than automation. You already know you should fix this. So why haven't you? And is the reason you're telling yourself actually the real one?
Martin J.CompareJul 19, 2026What Is Agentic SEO? How AI Agents Are Replacing Manual SEO Workflows
Calling your workflow "AI-powered SEO" because you prompt ChatGPT for title tags is like calling your car a self-driving vehicle because it has cruise control. That's the uncomfortable truth most SEO teams aren't saying out loud. What you're running is AI-assisted SEO — tools that respond when you ask, do nothing when you don't. Agentic SEO is the version where the system sets its own agenda. Fewer than 1 in 3 marketers have made that shift — even as 91% claim they're using AI. So: where does your current workflow actually sit on that ladder? The gap between "AI-assisted" and "agentic" isn't semantic — it's the new competitive moat. And if your competitors are already running agents, you're not in the same race anymore.
Martin J.CompareJul 19, 2026Best Personalized AI Assistant for Marketing Teams: Tools That Learn Your Brand
Nobody talks about the real cost of generic AI for marketing teams. Not the subscription price — the cost of re-explaining your brand in every single session. Your tone, your positioning, your product details. You've been writing the same context briefing over and over and calling it prompting skills. That isn't a prompting problem. That's a personalization problem. A personalized AI assistant for marketing solves a different challenge than ChatGPT: not 'can AI write this' but 'can AI write this exactly the way your team would.' Are you actually using AI for marketing — or using AI for tasks that happen to be marketing, with your brand stripped out?
Martin J.CompareJul 19, 2026AI Maturity Model for Marketing Teams: 5 Levels and How to Move Up
You're a marketing manager who takes AI seriously. Not a skeptic, not a hype-chaser — somewhere in the uncomfortable middle where you've shipped a few AI workflows, watched half of them quietly get abandoned, and told yourself the next one will be different. The uncomfortable truth most teams won't say in a meeting: your AI usage looks more sophisticated from the outside than it actually is. A handful of people using ChatGPT for captions and a shared Notion doc of prompts is not a strategy. It might not even be Level 2. But knowing exactly where you are is the one thing that actually changes where you end up. So: what level is your team actually at?
Martin J.SEOJul 17, 2026
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